The Power of Seasonal Color on Commercial Properties

Jul 24, 2025

Office Floral

The Power of Seasonal Color on Commercial Properties

Attract Tenants, Drive Retail Traffic & Elevate the Visitor Experience in Cincinnati, Dayton & Northern Kentucky

When it comes to commercial landscaping, few things make a bigger impact—visually and financially—than seasonal color. Bright flowers, lush greenery, and rotating displays not only enhance curb appeal, they actively drive value for your property.

At GroundSystems, we work with property managers, developers, and owners across Cincinnati, Dayton, and Northern Kentucky to use seasonal color as a strategic business tool. Here’s why it matters—and how to do it right.

🌸 Why Seasonal Color Is More Than Just Pretty Flowers

  1. Higher Occupancy & Faster Leasing
  • Properties with professional landscaping lease 7% faster than those with poor or minimal landscapes
  • Commercial buildings with high-quality landscapes enjoy occupancy rates nearly 14% higher than comparable sites

Whether you manage office, retail, or HOA properties, a fresh, colorful first impression shortens the sales cycle and improves retention.

  1. Increased Rental Income & Property Value
  • Well-maintained landscapes support 5–10% higher rental rates
  • Properties with seasonal flowers and greenery command 3–6% rent premiums
  • Commercial buildings can see 6–13% gains in property value, and in some cases up to 20%

These increases are directly tied to curb appeal and tenant perception—and they’re relatively inexpensive to achieve through targeted seasonal plantings.

  1. Enhanced Tenant Satisfaction & Well-Being
  • 68% of renters cite landscaping as a major factor in leasing decisions
  • 90% believe it improves long-term property value
  • One office property saw occupancy rise from 76% to 94% in two years—after investing in landscape improvements

Seasonal color creates a vibrant, cared-for atmosphere that increases pride of place and overall satisfaction.

  1. Boosted Retail Performance

Retail properties benefit from seasonal color in a big way:

  • Shoppers spend up to 12% more and stay 9–12% longer in retail centers with attractive landscaping
  • Some greener environments report 25% higher spending
  • Retail centers with strong exterior aesthetics can command 7% more in rental revenue

Colorful displays near signage, entrances, and patios act as a silent salesperson—reinforcing brand image before the customer walks in.

  1. Return on Investment (ROI)
  • Landscaping investments generate 100–200% ROI within five years, due to improved rents, lower vacancy, and higher resale value
  • Seasonal color is one of the highest-ROI enhancements a commercial property can make
  • One industry report found a 109% average ROI on landscaping spend

Even modest investments—when placed in high-impact areas—pay off quickly in commercial settings.

🛠️ How GroundSystems Delivers Exceptional Seasonal Color

Custom Design & Flower Selection

We collaborate with you to choose plant varieties and color schemes that align with your brand, your site, and the local climate. Whether you want bold, vibrant mixes or refined, monochromatic displays, our team ensures it reflects your property’s identity.

Planters & Container Options

No bed space? No problem.

Large containers and planters are a great solution for sites with limited planting areas. We use elevated containers at entrances, patios, and walkways to maximize visibility and color impact where it counts most.

Timing & Rotation Strategy

We follow a seasonal color calendar to keep your property looking fresh year-round:

  • Spring flowers are ordered in December to allow growers to custom-produce for your properties
  • Summer rotations begin in late May or early June for maximum impact
  • Fall installs (e.g., mums, ornamental kale) are planned in late August
  • Winter color (greens, berries, and decor) wraps up the year with seasonal curb appeal

Early planning = better availability, higher-quality product, and superior design control.

Installation, Maintenance & Oversight

Our experienced teams handle everything from soil prep to precise installation and ongoing care. This includes:

  • Deadheading and fertilization
  • Irrigation monitoring
  • Pest and disease management
  • Site clean-up and seasonal refreshes

Account Managers inspect all sites regularly to ensure your investment continues looking sharp.

✅ Seasonal Color That Performs

At GroundSystems, we don’t just install flowers—we use seasonal color to support your business goals: faster leasing, higher retention, better retail performance, and stronger brand perception.

Serving clients across Cincinnati, Dayton, and Northern Kentucky, we make it easy to integrate beautiful, high-ROI color into your commercial landscape.

👉 Contact GroundSystems today to plan your seasonal color program for the upcoming year.

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